Magazine Project: ROOTED

Sketches:

Description:
Design a magazine cover and spread for the first edition of BYU-I’s newest magazine.

Process (Programs, Tools, Skills, FOCUS principles):
I began this project by brainstorming possible layouts which would emulate the universities purpose. After I drew up possible layouts, I finalized a layout. Once I had a general idea of where I wanted the design to go, I went and took pictures of scenes that would flow with the devotional talk I chose to use. After I took the pictures, I used Adobe Photoshop to edit them with the four edits: vibrance, selective color, levels, and sharpening.  To create my magazine, I used InDesign. From classroom critique, I changed the flow of the magazine, making it more cohesive with the purpose of the devotional talk. In Adobe InDesign, I used various tools to accomplish the design, such as the layer tool, the shape builder tool, and paragraph styles. I used the principles of alignment, repetition, and contrast in my design. The mustard yellow/orange color and the grey color was repeated throughout the brochure; the pictures are of similar styles; lastly, the color of the title of the magazine and the grey background was achieved using the eyedropper tool and selecting colors from the photos.

Message:
Rooted is a magazine for BYU-I.

Audience:
Anyone who loves BYU-I and enjoys reading the uplifting messages found in devotional talks.

Top Thing Learned:
The layout in InDesign is crucial when going to print. Also, if you line up your documents correctly, you will be able to print off the magazine in one shot.

Title Font Name & Category:
Used on the title of the magazine, the article headings and the page numbers:
Lemon and Milk//Sans Serif

Copy Font Name & Category:
Used on the body copy and the titles of the articles on the magazine cover:
Californian FB//Modern
Color Scheme & Colors:
Complementary: Mustard Yellow-Orange//Brown-Grey

Thumbnails of any original, unedited image used in the project:

 

 

 

Brochure: Brush Prairie Raw Honey

brochure

Description:
Design a brochure

Process (Programs, Tools, Skills, FOCUS principles):
I began this project by brainstorming possible layouts which would emulate the company’s purpose. After I drew up possible layouts, I finalized a layout. Once I had a general idea of where I wanted the design to go, I used Adobe InDesign to create the outline for my brochure. From classroom critique, I changed the flow of the brochure, making it more cohesive with the purpose of the company. In Adobe InDesign, I used various tools to accomplish the design, such as the layer tool, the shape builder tool, and paragraph styles. I used the principles of alignment, repetition, and contrast in my design. The mustard yellow/orange color and hexagonal design were repeated throughout the brochure; the pictures are of similar styles; lastly, the color of the hexagons and the heading bar were achieved using the eyedropper tool and selecting colors from the photos.

Message:
Brush Prairie Raw Honey is a business local to Brush Prairie, Washington that sells raw honey.

Audience:
Anyone who loves honey, is looking for one of Brush Prairie Raw Honey’s services, and is local to Brush Prairie, Washington.

Top Thing Learned:
The layout in InDesign is crucial when going to print. Also, if you line up your documents correctly, you will be able to print off the brochure in one shot.

Title Font Name & Category:
Used on “Brush Prairie Raw Honey” “Products” “Market Schedule” and “History” “Pollination”:
American Typewriter//Slab Serif

Copy Font Name & Category:
Used on the slogan “from our hive to yours” and the information on the brochure:
PT Sans Caption//Sans Serif
Color Scheme & Colors:
Complementary: Mustard Yellow-Orange//Brown-Grey

Thumbnails of any original, unedited image used in the project: 

Web Page Mockup: Brush Prairie Raw Honey

Description: 

Design a website homepage using a grid.

 

Process (Programs, Tools, Skills, FOCUS Principles):

I began this project by brainstorming possible layouts which would emulate the company’s purpose. After I drew up three possible layouts, all of them different from each other, I decided and finalized one layout. Once I had a general idea of where I wanted the design to go, I used Adobe Illustrator to create a wire frame with a grid system used for alignment. From the classroom critique, and talking to Brother Rognon, I changed the colors, placement, the overall look of the website’s homepage. In Adobe Illustrator, I used various tools to accomplish the design, such as the layer tool, the shape builder tool, and the masking tool. I used the principles of alignment, repetition, and contrast in my design. The mustard yellow/orange color and hexagonal design were repeated throughout the three designs; the pictures are of similar styles; lastly, the color of the hexagon and the navigation bar/footer were achieved using the eyedropper tool and selecting colors from the photos.

Sketch #1

Sketch #2

Sketch #3

 

Message:

Brush Prairie Raw Honey is a business local to Brush Prairie, Washington that sells raw honey.

 

Audience:
Anyone who loves honey, is looking for one of Brush Prairie Raw Honey’s services, and is local to Brush Prairie, Washington.

Top Thing Learned:
Finding images that work well with each other and don’t distract from the overall feel of the design.

Title Font Name & Category:
Used on “Brush Prairie Raw Honey” “Products” “Market Schedule” and “Pollination”:
American Typewriter//Slab Serif

Copy Font Name & Category:
Used on the slogan “from our hive to yours” the tabs in the navigation bar, and the information in the footer:
PT Sans Caption//Sans Serif

Color Scheme & Colors:
Complementary: Mustard Yellow-Orange//Brown-Grey

Images:

 

Business Identity: Brush Prairie Raw Honey

 

 

Description:
Design a logo, letterhead and business card for a company using Adobe Illustrator.

Process (Programs, Tools, Skills, FOCUS principles):
I began this project by brainstorming possible companies to design a logo for, whether the company was made up or real. After I decided that I was going to design a logo for my parent’s honey business, Brush Prairie Raw Honey, I began sketching out a plan. Once I had a general idea of where I wanted the logo design to go, I used Adobe Illustrator to create the three different logos. From the classroom critique, and talking to Brother Rognon, I changed the colors, placement, the overall shape of the bee. In Adobe Illustrator, I used various tools to accomplish the design of the logo. I used the principles of alignment, repetition, and contrast in my design. The mustard yellow and hexagonal design were repeated throughout the three designs; the information on the business card and letterhead were both aligned with objects on the page to create a natural flow; lastly, the color of the hexagon and the bee were contrasting colors.

Message:
Brush Prairie Raw Honey is a business local to Brush Prairie, Washington that sells raw honey.

Audience:
Anyone who loves honey and is local to Brush Prairie, Washington.

Top Thing Learned:
The “expand” option is vital in creating a vector design.

Title Font Name & Category:
Used on “Brush Prairie Raw Honey”:
American Typewriter//Slab Serif

Copy Font Name & Category:
Used on the information of the company:
PT Sans Caption//Sans Serif

Color Scheme & Colors:
Complementary: Mustard Yellow//Dark Grey

Images:
All graphics are my own.

Montage

Description:
Design an inspirational poster montage for a non-profit Christian organization using images and type.

Process (Programs, Tools, Skills, FOCUS principles):
I began this project by searching for a quote or phrase to use, which could be illustrated and explained through a montage of pictures. After I found several quotes that were truly inspirational and would fit the theme, I decided to go with a quote from Martin Luther King Jr. that talked about faith. I found three pictures from Unsplash, all of which were used to create the montage. In Adobe Photoshop, I used layers, a variety of masking, the brush tool to blend the clouds into the steps, and text to incorporate the quote. I used the principles of alignment, repetition, and contrast in my design. The light and text are both aligned with the top marble; the color of the text was achieved through taking the eye dropper tool and selecting a burnt-orange color from the light fixture to create repetition and contrast against the blue/white clouds.

Message:
Faith is an action when you’re in a position where the entire picture is not visible.

Audience:
Anyone who believes in or has an understanding of faith

Top Thing Learned:
The position of the text inversely has an effect on the entire design, as well as the color of the text.

Title Font Name & Category:
Used on words “faith” and “staircase”
Letter Gothic Std Medium//Sans Serif

Copy Font Name & Category:
Used on the rest of the quote
Prestige Elite Std Bold//Old Style
Color Scheme & Colors:
Complementary: Orange & Blue

Thumbnails of any original, unedited image used in the project:   

                      

Source of each image (website name and hyper link):
All images used were sourced from Unsplash

Stairs: https://unsplash.com/search/stair?photo=0WqS5QcKqME

Lights: https://unsplash.com/search/light?photo=d5SZqLkpIrY

Fog: https://unsplash.com/search/fog?photo=mlzPvRZ1Gb8