This week we focused on social media marketing. While the introduction to social media marketing was quick, this was interesting because it was good to relate the different marketing strategies to our personal business. In the past I have taken several different social media classes, so going into the discussion it was easy for me to understand how this would relate to my specific business.
Because my website is for my freelance graphic design, I would actually benefit quite a bit from social media marketing. Social media marketing is the fastest way to grow an online presence in today’s world. I think this is especially true of visual-based businesses. Social media is one way to make yourself stand out visually. Another thing that we talked about that I thought was interesting, was the strategy behind your marketing varies from platform to platform and business to business. This is one thing that there is not a specific outline or guideline of what would drive the most success to your business. Because of that, social media marketing is the one area that I feel like can be used for experiments.
Here are resources that I would like to reference in the future:
Social Media Marketing:
https://neilpatel.com/what-is-social-media-marketing/
Social Media for Small Businesses:
http://soshable.com/social-media-cheat-sheet/